Undeniably, advancements to technology have certainly opened the doors to new methods of marketing. With all these options in the way of digital marketing a few of us may find ourselves asking if direct mail is an old, obsolete marketing procedure.
The solution behind”Door Number 2″ would be to fire the sales and marketing team, hire new players with new ideas and try. try again. While this Door Number Two answer is more attractive than the Door Number One response, it’s almost always the wrong answer. Desperate companies (and their equally distressed CEOs) are changing senior sales and marketing folks at the drop of a proverbial hat. The average time in any given position for a Fortune company Interim Chief Marketing Officer Marketing Officer is currently only about two years. And average time in place for senior sales people is much less. And as most CEOs understand, they just get to switch out about two to three senior sales and marketing players before their board changes them.
Definitely, the best response to the”What to do following a marketing meltdown” question is the response that lies behind Door Number Three. That’s the cross-functional sales and advertising TEAM answer. And, for companies looking to reverse declining sales and cash flow, restore liquidity and rebuild a foundation for expansion. It is the only answer which makes sense.
In organizations today, change is everywhere. Mergers and acquisitions are taking place mainly for financial reasons. The B’s and C’s of this company (Board members, CEO, CFO, CMO, CIO, etc) have decided to make changes for monetary reasons but change occurs at the personal level. The B’s and C’s discuss the similar values of the 2 merging businesses, they may talk about the complimentary mission and vision of the firms but what is essential to talk about is your personal impact on every member of each corporation.
. And so it is with Digital Marketing, how can we take what others are doing quite obviously with great success and use this in our business to be as successful as them? Well unless we want to do precisely what they are doing then we can not, there are programs that if you follow what they say to the letter will generate similar results. The problem I and many like me face is that we can not do what they are doing nor do we want to, we have our own passions and projects which might in some aspects be like the examples we’ve been shown but. They aren’t the same!
Here’s a very interesting post with some simple to follow SEO information written by Lisa Barone, the Chief Branding Officer in Outspoken Media. She expands on a few steps steps one should take to ensure one does not put the cart before the horse.
Last but certainly not least was a 1998 Robert DeNiro film, Ronin, which featured the Audi S8 in car chase scenes which won awards for many years to come. In the movie, celebrity Skip Sudduth updates the normal Audi S8 with a range of updates, including the common dual-tank nitrous system, as thought the stand version wasn’t enough!